{"id":14145,"date":"2022-11-16T17:22:41","date_gmt":"2022-11-16T15:22:41","guid":{"rendered":"https:\/\/itacpro.develacq.startgoconnection.es\/?p=14145"},"modified":"2025-07-15T18:47:23","modified_gmt":"2025-07-15T16:47:23","slug":"consumer-trends-food-industry-by-generation","status":"publish","type":"post","link":"https:\/\/www.itac-professional.com\/en\/blog\/consumer-trends-food-industry-by-generation\/","title":{"rendered":"Consumer trends in the food industry by generation"},"content":{"rendered":"

For the food production sector, it is a must to know what drives consumer behaviours, what prompts them to choose specific foods and what motivates them to adopt certain eating habits. In this article we will go over the main<\/span> consumer trends in the food industry <\/b>and how they affect different generational groups. Keep reading.<\/span><\/p>\n

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For the food industry, it is essential to <\/span>study consumers<\/b> based on their generation, because the traits of each generation, their stage in life and their environments unequivocally influence consumer food trends.<\/span><\/p>\n

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In this article we will study each generation based on approximate age ranges, keeping in mind that they are highly dependent on the nuances of each country, culture and even the sources of the studies.\u00a0<\/span><\/p>\n

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Different consumer trends in the food industry: from baby boomers to generation Z<\/h2>\n

While the behaviour and preferences of some generations depend on the stage where they are in life, as is the case of Baby Boomers, others follow a more transformative trend, such as generation Z and millennials.<\/span><\/p>\n

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For example, based on data provided by The NPD Group<\/span>,<\/span><\/i> each generation considers that clean-label products \u201chighly\u201d improve their quality of life, but in different percentages:<\/span><\/p>\n