{"id":11147,"date":"2021-06-09T11:39:57","date_gmt":"2021-06-09T09:39:57","guid":{"rendered":"https:\/\/itacpro.develacq.startgoconnection.es\/?p=11147"},"modified":"2022-05-19T11:17:23","modified_gmt":"2022-05-19T09:17:23","slug":"peanut-and-peanut-butter-trends","status":"publish","type":"post","link":"https:\/\/www.itac-professional.com\/en\/blog\/peanut-and-peanut-butter-trends\/","title":{"rendered":"Peanut and peanut butter trends"},"content":{"rendered":"

Raw and processed peanut, as well as peanut butter, are ingredients that are becoming increasingly common across different segments of the food industry. This growth is driven by changes in the consumption patterns of consumers, who compel manufacturers to update their offer with <\/span>plant-based ingredients that are more respectful of the environment and provide new functional benefits in regard to health. In this article we will go over a few trends that support the use of peanut and share examples of innovation through the use of peanut and peanut butter in the food industry.<\/p>\n

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<\/b>1. Why is the use of peanut in the industry on the rise?<\/b><\/h2>\n

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\u00a01.1 The boom of plant-based proteins\u00a0<\/b><\/h3>\n

Alternative protein-rich products are gaining popularity as consumers modify their diet to follow a healthier and more sustainable lifestyle. This is where <\/span>vegan, vegetarian and flexitarian diets come in, which aim to rely on non-meat and non-dairy protein intakes, setting their sights on foods and beverages of vegetable origin.<\/p>\n

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Among consumers, the intake of proteins is grounded mostly on aspirational matters and on criteria related to health and general wellbeing. Furthermore, no preferences generally exist between one source and the other, though they do value the efforts of food and beverage manufacturers to help them follow a more balanced diet. Here is where peanut and its derivatives are becoming basic ingredients in new product formulations, leveraging protein content claims<\/strong> on the packaging.<\/p>\n

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On the other hand, the preference for foods with high contents of vegetable proteins is also perceived as a healthy alternative to other traditional options to increase the energetic value.<\/strong> Moreover, as everyday meals become fragmented and new consumption moments emerge, the addition of peanuts or peanut butters to snacks makes more sense. Their high nutritional value and low sugar content make them more attractive options than other traditional snacks.<\/p>\n

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1.2 The combination of tradition and new flavours<\/b><\/h3>\n

Food industry manufacturers are increasingly favouring the development of products which combine novel ingredients that can elicit new emotions among consumers, with more traditional and well-known flavours, such as peanut.<\/span><\/p>\n

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According to a study by <\/span>Innova Market Insights, 70% of consumers experiment with new food concepts and unique combinations. <\/b>They dare try new proposals and hope to be surprised by their favourite brands. In this regard, combining these new flavours with more familiar products is a method that works and is ever growing. <\/span>Ingredients such as peanut oil, peanut flour and peanut butter are used as a basis in developments that include more surprising ingredients.<\/span><\/p>\n

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1.3 A clean and sustainable ingredient<\/b><\/h3>\n

Another aspect that supports the addition of peanut and its many processed forms in the food industry is its contribution to a <\/span>cleaner, more transparent <\/b>and, most of all, more sustainable label<\/b>.\u00a0<\/span><\/p>\n

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Peanuts are <\/span>among the most sustainable crops in existence. On one hand, they require much less water than other crops, and, moreover, are \u201cnitrogen fixers\u201d, which is to say, they give back to the soil an important nutrient that other crops deplete.\u00a0<\/span><\/p>\n

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Just to give an example, peanut creams can be used as an alternative to dairy-based creams, which makes it a cleaner, more sustainable ingredient, <\/span>provided that no other artificial ingredients are added.<\/span><\/p>\n

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You might be interested in: Specialising in almonds and peanuts, from the source all the way to the customer\u00a0<\/a><\/p>\n

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2. Innovating with peanut and peanut butter in the European food industry<\/b><\/h2>\n

If we take a look at the latest data by Mintel in relation to <\/span>innovation and new developments of peanut-based products, the APAC region dominates the market with 35% of new peanut-based product launches, versus 26% in Europe, 19% in North America and 15% in Latin America.<\/p>\n

On the other hand, when focusing on new product developments that include peanut butter, Europe leads this innovation with 28% of new product launches internationally, followed by<\/span> Asia-Pacific <\/b>with 25% and North America with 24%.<\/span><\/p>\n

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As for food industry sectors, the <\/span>innovation with peanuts in Europe is led by snacks, sweets, baked foods with industrial chocolate, breakfast and cereals, desserts and ice creams.<\/span><\/p>\n

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Conversely, the <\/span>innovation with peanut butter in Europe is led by the soup, hot beverage, snack and sweet segments.<\/span><\/p>\n

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What are the latest peanut an peanut butter trends? How are some of the most important food industries innovating with peanuts and butters?\u00a0<\/span><\/p>\n

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keep Learning: Peanut types: basic guide for industrial buyers<\/a><\/p>\n

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2.1 Snacks<\/b><\/h3>\n

The manufacturers of these products try to formulate their creations by limiting the number of ingredients. <\/span>Peanut and its processed products in the form of butters or flours not only allow them to tinker with more natural and surprising formulations, but they also reinforce the protein content claim that is so important in this industry segment.\u00a0<\/span><\/p>\n

Some examples:<\/span><\/p>\n